|
Beck's Brewery, also known as Brauerei Beck & Co., is a German brewery in the northern German city of Bremen. Beck's is the world's best selling German beer, sold in nearly 90 countries (although no longer brewed exclusively in Germany). Owned by local families until February 2002, the Beck's brewery was then sold to Interbrew for 1.8 billion euro. The largest markets for Beck's outside Germany are the United Kingdom, the USA, Italy, Australia, Ukraine, Romania and Russia. Beck's ranks fifth among Germany's best selling breweries. Beck's Brewery is owned by the Belgian beverage and brewing company Anheuser-Busch InBev. Beck's in Bremen is the logistic German Headquarters of InBev. All advertising and logistics for the companies owned by InBev Germany is steered from there for this market. ==History== The brewery was formed under the name ''Kaiserbrauerei Beck & May o.H.G.'' in 1873 by Lüder Rutenberg, Heinrich Beck and Thomas May. In 1875, Thomas May left the brewery which then became known as ''Kaiserbrauerei Beck & Co''. Beck's logo, a silver key on a red shield, is the mirror image of the coat of arms of Bremen. Since Beck's is located on the river of a port city, it was easy to ship out its product to the world at large. Beck's is known for its pilsner consisting of two-row, spring barley from the south of England, yeast, water from the ''"Rotenburger Rinne"'' and Hallertau hops from southern Germany. Although Beck's marketing material claims that it follows the strict Reinheitsgebot, the ''German Purity Law'' of 1516 by the Duke Albrecht the Fifth of Bavaria, as with virtually all modern beers, cultured yeast is an ingredient, which was later approved in an amendment to the original purity law. Beck's was the first German beer company to use green bottles, while in the United States it was the first to be served in 24oz bottles now known as bombers. The term bomber is taken from Beck's early advertising where the 24oz bottle is referred to as a Beck's bomber. The St. Pauli Girl Brewery is housed within the Brewery in Bremen. Although Beck's and St. Pauli Girl beers are very similar in nature, the latter has only recently begun to be sold in Germany. The main brand is Beck's which has for many years also been brewed under license in Namibia, which prior to World War I was a German colony. It is also today brewed internationally in a number of other countries. In Germany itself, the Spatenbräu-Löwenbräu Group in Munich is producing Beck's Beer for the markets in southern Germany and southern Europe. US manufacture of Beck's Brew has been based in St. Louis, Missouri since early 2012. However, some customers have rebelled against the US market version by AB InBev.〔(The Plot to Destroy America's Beer - Businessweek )〕 Although Beck's in the UK was formerly imported from Germany, as of 2014 it is brewed in the UK, despite "German Brewing Heritage" and "Bremen, Germany" appearing prominently on the front of Beck's bottles.〔Small print on the back of 2014 UK Beck's bottles〕 抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Beck's Brewery」の詳細全文を読む スポンサード リンク
|